I often ask leaders, what is your radius? By this, I am inquiring about the extent of his or her reach through the power of influence. At this point in your life, how far does your impact spread? Is it confined to one building, city, geographic region or nation?
Some may try to expand through marketing, websites, media coverage and press releases. Self-serving motives rarely endure for extended periods of time. The magnitude gained by expanding from one location to many is the opportunity to enhance an even greater number of lives.
If you have a niche that you are serving well, that's great! What if there's more? Don't settle for limiting yourself to the familiar. When you are able to tap into the universal benefit of activating others to achieve greatness and offer them positive progress, your radius will grow exponentially. Study new subjects. Visit new places. Find out what you can do to assist a movement, cause, product, invention or organization. Stretching yourself in new ways will allow others to advance as well.